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Legitimate Home Based Business Ideas

An idea, like a ghost, must be spoken to a little before it will explain itself.
Charles Dickens

At Home Business Ideas Edward De Bono invented the concept of lateral thinking in the 1967. I was privileged to have attended one of his 2-day seminars on creative thinking. What an amazing man. His clarity of thought is incredible.

One of the most important points he made was that brainstorming ideas, per se, is a waste of time. The reason, he says, is that brainstorming is normally done in a haphazard manner. Instead, he advocates focussed idea generation.

This is the principle we recommend at The Legitimate Home-Based Business.

Successful ideas have been shown to be those ideas that meet 3 criteria. You can remember them as the letters in R.E.D.:

  1. Relevance  – to the customer or consumer.
  2. Expensiveness – relatively inexpensive, that is!
  3. Differentation – uniqueness. How different the idea is.

So, we need to generate a list of ideas that meet these criteria and then filter them down to the idea that best fits our own criteria and capabilities.

How do we generate a list of candidate ideas to start with? You can start with the Business Ideas in this section.

And, then, you can add to it by asking yourself some questions:

  • What work experience do you have?
  • What skills do you have? How can you monetize your skills and experience?
  • What natural talents do you have? What hobbies do you have? Can you make money using these?
  • What type of personality do you have? Are you an introvert or extrovert? Do you like working with people or pets, with people or on your own, are you organized, methodical or disorganized?
  • Identify your passions and interests. It’s much easier to be doing something you are passionate about and interested in.

Finally, research. You may find some ideas online, although most of them are already listed on this site. A more productive way to research ideas may be through observation. What is being advertised and written about at the moment? What are people talking about? What are the trends?

The pages that follow in this ideas section go into these questions in more detail.

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